Yggdrasil Signs Content Deal with Genting

The gambling industry has recorded one more important supply agreement, as Yggdrasil Gaming and Genting sign full inclusion of the catalog on multi-channel platforms…

The provider’s offerings are gaining more and more popularity across all verticals and the deal will see a library of top performing titles such as Lucha Maniacs, Gem Rocks, Orient Express, Ozwin’s Jackpots and Vikings Go To Hell– the company’s number 1 selling title.

As part of the international Genting group of companies with huge budgets for integrations of new portfolios, the operator will also benefit from Yggdrasil’s in-house developed products such as promotional tools BRAG and BOOST. Proprietary software excels in providing in-game tournaments, leader boards, advanced gaming features, as well as retention and added engagement.

Maximum Player Enjoyment

CEO at Yggdrasil, Fredrik Elmqvist, said that reaching an agreement with another record-breaking company from the gambling industry is confirming the reputation of the entire casino brand. The group will put in maximum efforts, as always, to deliver market-leading titles and augment player experience.

After g multiple deals over the year with Lottomatica, Yggdrasil has entered new markets, providing greater access to its games in more than 100 premises.

Positive Add-On

In like manner, Genting is setting its focus on exciting and engaging gaming experience as well. Top-performing titles from the supplier appeal to an enormous range of players, and having a famous and successful portfolio on deck at Crockfords or The Colony Club is certainly a good business decision, says Rob Hoddinott, director of gaming product at Genting.

Source:

“Yggdrasil strikes slots supply deal with Genting”, yggdrasilgaming.com, August 15, 2018.