Stars Group Launches Sports Betting In New Jersey

One of the largest companies in the iGaming industry, Stars Group, has launched its very first sportsbook in New Jersey – BetStars. The latest sports betting brand in the state’s online gaming market was launched in cooperation with Resorts Casino Hotel.

Almost simultaneously, the operator has launched two online poker and casino platforms, offering better access to s of mobile devices and players who place sports wagers on the go. In a word, PokerStarsNJ and PokerStarsCasinoNJ are the newest sister sites to the renowned poker betting portal – PokerStars.

BetStars will start by offering “player-focused promotions” such as bonuses and odds boosts, only to include a multiplex of exclusive sports deals at a later point.

Covering A Range of Regulated Markets

By entering the U.S. online gambling sector, The Stars Group is at the brink of becoming a leader in a manifold of different world markets, apart from those in Europe. Matt Primeaux, SVP of Strategy and Operations for the USA at the company is excited about the launch of BetStars in New Jersey, saying that the sports fans will enjoy betting service across a range of sports, including professional football, baseball, basketball, golf, hockey, soccer and more. Primeaux said in an interview:

“We have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting and Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”