SPRIBE partners with UFC and WWE to expand Aviator with a focus on the U.S.

SPRIBE, the company behind the widely popular online game Aviator, has finalized multiyear sponsorship agreements with UFC and WWE, two of the most influential organizations in combat sports and entertainment. These strategic partnerships aim to elevate Aviator’s brand presence across a global audience and solidify SPRIBE’s standing in the competitive iGaming industry.

Through these agreements, the Aviator logo will feature prominently inside the UFC Octagon at all global events, while WWE will showcase the brand at selected high-profile events. Additionally, both partnerships include social media activations and exclusive hospitality experiences designed to engage fans and attract new s.

Expanding global reach

With more than 42 million monthly active players worldwide, Aviator has made its mark in over 60 countries, including key regions such as Brazil, India, and parts of Europe and Africa. The game has revolutionized the multiplayer online gaming space, boasting over 350,000 bets per minute and 4,500 active clients globally. SPRIBE holds operating licenses in key jurisdictions, including approval from the UK Gambling Commission.

SPRIBE aims to leverage UFC and WWE’s combined global reach across 170 countries to further expand into untapped markets, with a particular focus on the U.S., where the regulatory landscape for online gaming continues to evolve.

SPRIBE’s recent growth is reflected in the staggering $14 billion wagered by Aviator players globally in December alone, underscoring the game’s immense popularity and revenue-generating potential.

A strategic move for both parties

The partnership not only provides SPRIBE with high visibility in global sports entertainment but also offers UFC and WWE an opportunity to engage with the rapidly expanding online gaming market. According to Nicholas Smith, Vice President of Global Partnerships at TKO Group Holdings, “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences.” He further highlighted that the collaboration allows both sports organizations to deliver customized integrations that connect with millions of consumers worldwide.

Key objectives of the partnership

SPRIBE’s collaboration with UFC and WWE focuses on several core business goals, including:

• Boosting brand recognition: UFC and WWE’s extensive fan base offers a platform to significantly increase Aviator’s visibility.
• Entering new markets: While Aviator is already popular in certain regions, the U.S. represents a key target for further expansion.
• acquisition: The partnerships are designed to introduce Aviator to millions of potential players through innovative marketing campaigns and promotional activities.

The sponsorship agreement includes provisions for cross-promotional activities, content collaborations, and potential co-branded campaigns aimed at deepening audience engagement. Exclusive social media activations and experiential marketing initiatives will further enhance Aviator’s appeal among sports and gaming enthusiasts.

Source:

SPRIBE inks multiyear partnership deals with UFC and WWE to amplify global reach of Aviator, prnewswire.com, January 23, 2025.