Soft2Bet Signs Partnership with PartnerMatrix

Soft2Bet, one of the leading casino and sportsbook platform providers, has signed a partnership with PartnerMatrix. The partnership states that the developer will utilize PartnerMatrix’s acquisition tools mainly for its sports betting brands and partners.

The PartnerMatrix Agent Management System will allow the provider’s network and its brands and partners to broaden its customer base by using the agent networks.

These customizable networks will target the millions of offline players who have not yet experienced Soft2Bet’s top-performing casino and sportsbook offerings. The operator group will be in full control of risk of acquisition using real-time management tools.

Media Comments

Representatives from Soft2Bet, which recently launched with Cadabrus, say that their sports betting platform and brands is growing and that the partnership with PartnerMatrix will allow them to build on the momentum and reach a broader audience.

Boris Chaikin, CEO of Soft2bet, said: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new s every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.

“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”

Officials from PartnerMatrix, which recently signed a referral agreement with DAO Group, say that the partnership with the provider demonstrates the strength of their solutions and that they are looking forward to working with them on its ambitious growth strategy.

Levon Nikoghosyan, CEO of PartnerMatrix, said: “We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that.

“We’re looking forward to assisting Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resources.”

More About the Provider

Soft2Bet is a casino and sportsbook operator with headquarters in Nicosia, Cyprus. The company has been in business since 2012, providing their customers with exciting casino content, and marketing services. The operator produces top-notch content and implements innovative design and sound elements. The company currently has 17 brands in its portfolio, with Nomini and Rabone being the most popular ones.

About EveryMatrix

The company delivers a modular and API driven products. It is proud to offer the market leading one-stop ship casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sports data services, stand-alone payment processing services and a multi-brand management system.

Source:

“Soft2bet partners with PartnerMatrix to boost sportsbook acquisition”, soft2bet.com, November 5, 2020.