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Scientific Games and Fremantle Extend Partnership with Iconic TV Game Shows
Scientific Games Extends Major Partnership with BetMGM
October 15, 2020 Alex Hoffmann
After spending a significant amount of time as one of the major distribution partners of BetMGM, the Scientific Games Corporation has once again extended its relationship with the casino operator, agreeing to supply associated brands across the US in the period.
As a leading sports betting and gaming t venture between MGM Resorts International and GVC Holdings, the company expects considerable results in the US market, including higher retention rates, growth of players and further expansion into new regions.
Ultimate Casino Experience
Under the of the agreement, BetMGM will gain access to SG’s OpenGaming product suite, as well as the Open Gaming System (OGS), which contains market-leading in-house products and third-party games. The enterprise will also be able to utilize the latest player engagement tools including “Free Spins,” plus innovative jackpot features that further drive its online gaming offering.
Dylan Slaney, senior vice president of digital gaming at Scientific Games, said:
“Extending our well-established partnership with BetMGM is a sign of our commitment to the U.S. iGaming market and successful collaboration between our companies. As part of the deal, we’ll be providing BetMGM with cutting-edge content and better game and player management tools – all to deliver the ultimate online casino experience to their player base.”
“The work our teams have undertaken to establish OpenGaming as the go-to entertainment platform is second to none and we’re looking forward to working with the BetMGM team as they expand across the U.S,” concluded Slaney.
On another note, OpenGaming is already live with BetMGM in New Jersey, and Scientific Games should additionally help the company to pave a new way for a potential expansion into Pennsylvania, thanks to its scalable and diverse product suite. Other states might soon as BetMGM plans to launch the world’s leading games across other soon-to-be-regulated U.S. territories, exclusively via the OGS.
Matthew Sunderland, vice president gaming at BetMGM, said about the deal:
“Scientific Games have been a firstclass iGaming partner to BetMGM, consistently giving our casino management the best tools and games to offer our players. This builds on a well established partnership, and Scientific Games will continue to be a key iGaming partner for us as we extend our operational reach in the coming years.”
Michigan Lottery Success
Aside from its recent expansion in Turkey and Lithuania, by g a partnership with Olifeja, the country’s national lottery operator, Scientific Games has announced on October 13th that the Michigan Lottery is also interested in extending its existing software license agreement with the supplier.
Under the new agreement, Michigan Lottery will gain full access to new software features and capabilties, including cloud hosting services provided by SG Corporation. The Company’s intelligent software has played an important role in driving and sustaining a higher level of retail performance according to William Griffin, deputy commissioner of sales for the Lottery.
“gem|Intelligence continues to be instrumental for our sales representatives, management and retailers. The software helped the Michigan Lottery increase new instant game penetration and improve communication between all Lottery stakeholders. gem|Intelligence has been key to facilitating collaboration and retailer sales growth that ultimately benefits K-12 education in Michigan,” concluded Griffin.
At the beginning of this month, Scientific has also extended a long-term partnership with Hard Rock International.
Source:
“BetMGM Extends U.S. iGaming Partnership with Scientific Games”, scientificgames.com, October 14th, 2020.
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Congrats, this is great news for the company and SG will definitely refresh the suite or pave the way for a potential expansion into other states.