Scientific Games Corporation Teams up Genius Sports Group

One of the leading providers of sportsbook management solutions in the world, Scientific Games Corporation, has announced a partnership with Genius Sports Group, allowing it to instantly provide in-game content to wagering customers, excluding U.S. leagues.

As a result of this agreement, numerous sportsbooks running on Scientific Games’ OpenSportsTM platform will get ission to Genius Sports Group’ LiveData and LiveTrading services. This service is trusted by more than 150 wagering brands and it is fully customizable for every customer.

A Reliable Sports Betting Technology

According to the report, Genius Sports Group and its main sports betting division, Betgenius, have created a market for official data across all sports verticals. Today, both companies provide access to statistics for over 170,000 events each year.

Betgenius was founded in 2000 as a software company and it is now at the forefront of tech innovation in the sports betting sector. Earlier in September this year, the provider has signed an important partnership with Betsson Group, including a later deal with Tipsport for in-demand streaming service.

The majority of official data rights included in the newly signed agreement with Scientific Games features content such as the English Premier League, NASCAR, Serie A and German Bundesliga. However, it also involves FIBA basketball events and FIVB volleyball leagues.

As one of the most renowned platforms in the industry, OpenSports provides its customers with new, enriching betting experiences. The company behind it has invented the world’s most reliable and versatile sports betting technology, whose abilities to develop new, bespoke services for partners are unprecedented.

Furthermore, Scientific is known as one of the leading names worldwide in sports betting, providing services to famous entertainment and hospitality resorts such as Hard Rock, Wynn Resorts, Flutter Entertainment and many more.

Chief commercial officer at Genius Sports Group, Jack Davison, commented:

“This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy. No matter where in the world you are operating, these are vital components of success in today’s sports betting industry.”

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games stated:

“Genius Sports Group offers a vast array of in-game content which will further our already market-leading offering. There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivalled in matching these levels with the integrity, robustness and scalability that the OpenSports platform provides.”

O’Loughlin added:

“With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players.”

Stoiximan and Jackpot Solution

In recent weeks, Stoiximan formally became the first brand to launch BlueRibbon’s jackpot solution via Scientific Games’ OpenGaming platform. As a result of this integration, Kaizen Gaming and its leading gaming site Stoiximan are the first to test the marketing tool and offer it to a wider betting ecosystem.

This partnership will not only strengthen Scientific Games and its unique OpenGaming concept, but also provide partners across many regulated markets with the ability to create custom jackpots via BlueRibbon’s gaming software.

Source:

“Genius Sports Group partners with Scientific Games to provide in-game content”, sgdigital.com, December 1st, 2020.