RLX Gaming Expands to Pennsylvania with BetMGM

Relax Gaming, the iGaming aggregator and supplier of unique content, has announced that its US-facing brand, RLX Gaming, is set to go live in Pennsylvania with BetMGM, a leading sports betting and iGaming operator. This marks RLX Gaming’s entry into a second state in partnership with BetMGM.

This development follows RLX Gaming’s receipt of interim authorization by the Pennsylvania Gambling Commission Board (PGCB) last month, permitting RLX Gaming to operate within the state. This significant milestone allows RLX Gaming to launch its curated content in Pennsylvania immediately, furthering its strategic US expansion following a successful debut in New Jersey in December 2023.

Strategic Expansion in Key Market

Pennsylvania is a critical online casino market in the US, and RLX Gaming’s entry is bolstered by partnerships with several leading operators. This enhances the company’s comprehensive content suite, positioning RLX Gaming for significant growth.

Martin Stålros, CEO of Relax Gaming and RLX Gaming, expressed his excitement: “We’re extremely excited to continue our US ambitions with the go live in Pennsylvania. We have had a very encouraging start in New Jersey together with BetMGM and we’re delighted that our games resonate so well in the market. Launching in a new state allows us to continue our upward trajectory and progress further in the US market in 2024.”

Alexia Smilovic Ronde, Chief Regulatory Officer at RLX Gaming, added: “We are very happy to take the next step in RLX Gaming’s expansion which is growing at pace. Pennsylvania is a key stage in our journey to growing our footprint in the North American regulated market. The interim authorization process with PGCB was completed in the space of a few months and is a testimony to our capacity in securing fast time to market in a complex environment and we are delighted that we are now ready to go live within the state.”

Partnership with BetMGM

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, said: “As the first operator to bring Relax Gaming/RLX Gaming to the States, we are excited to continue to expand to new markets. Titles like The Great Pigsby and Epic Joker are popular and now they will be available to more players on BetMGM casino sites in Pennsylvania.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 received the 2023 CasinoBeats Game Developer Awards among its six Slot of the Year titles. The brand also won the Skill Games Supplier award at the 2023 EGR B2B Awards and the Innovation in Mobile award at the 2023 SBC Awards.

Founded in 2010, it aims to simplify B2B content delivery for the modern iGaming landscape. Focusing on business simplicity and collaboration, its rapid expansion provides unparalleled global reach. Through a single integration, Relax Gaming offers access to over 4,000 casino games to 700+ operator brands, including proprietary products like Poker and bingo, and an extensive slot portfolio. It also offers high-quality aggregated content from more than 70 partner studios via its Silver Bullet and Powered By Relax partners.

Relax Gaming holds licenses in multiple jurisdictions, including Ontario, Malta, Gibraltar, the UK, Romania, and Greece. Additionally, it s regulated markets such as Colombia, Spain, Mexico, Denmark, Sweden, Estonia, and Latvia.

Source:

Press release