Relax Gaming and ReelPlay Extend Distribution Agreement

Relax Gaming (RG), the innovative content provider and aggregation platform, and ReelPlay, have extended their distribution agreement.

RG will be launching a collection of ReelPlay’s third-party studio partner content, which makes the extension of the deal a reasonable step for both companies.

After the successful launch of ReelPlays’s portfolio in August, which has seen titles such as Hypernova Megaways and El Dorado Infinity Reel released, the games studio from Australia will now also provide top-quality titles from its selected partners.

All parties will gain access to Relax’s fast-growing distribution platform, according to the Powered By agreement. The distribution platform s swift and efficient onboarding of a wide range of partnered content.

RG, which also recently partnered with SkillOnNet, believes ReelPlay’s in-house casino games have been very successful with players and it is an advantage for them to add titles from their quality studio partners during the new agreement.

Statements

Simon Hammon, RG O, commented: “ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal. The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”

David Johnson, CCO at ReelPlay, added: “We’ve been impressed with Relax Gaming’s technical ability to a range of studios and quickly bring their games to market. Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”

Relax is now able to provide over 1000 titles from leading studios and suppliers, together with rapid and easy access to its third-party catalogue thanks to the seamless integration process.

About RG

Relax Gaming Group was founded in 2010 in Malta. Ever since its establishment, it has been broadening its offering, becoming one of the major suppliers in Europe. Holding licenses in several European jurisdictions, it constantly provides its customers. The supplier holds licenses in Alderney, Malta, United Kingdom and Romania.

Its product portfolio includes poker, bingo and casino. Its team constantly keeps up with the iGaming trends and are always up-to-date with the technology.

Source:

“Relax Gaming extends ReelPlay partnership”, George Miller, europeangaming.eu, January 13, 2020.