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Playtech Expands Presence in the US with Subsidiaries of Parx Casino
February 17, 2021 Alex Hoffmann
After securing a statewide partnership with Denmark’s national lottery, Danske Spil, in January 2021, the London-listed gaming supplier Playtech is set to further enhance its position in the United States. The company has signed a strategic agreement with various subsidiaries of Parx Casino owner Greenwood Racing, known for operating racetracks and organizing horse racing events.
As the report reads, Playtech will distribute its products to Greenwood companies in Michigan, Indiana, New Jersey and Pennsylvania. The gambling software development corporation will begin operations by launching with an online casino in Michigan on IMS Platform and Player Management.
Growing Stronger in the US
Located in Bensalem Township in Bucks County, northeast of the city of Philadelphia, Parx Casino and Racing represents the largest casino gaming complex in Pennsylvania. The brand currently operates online sports betting and casino in New Jersey, with plans to expand into further states in the near future.
As part of the arrangement with Playtech, it will migrate all operations to the aggregator’s platform and utilize its online casino products.
“This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years,” said Mor Weizer, Playtech chief executive.
Weizer continues
“The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering. This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity.”
Playtech has significantly increased presence in the emerging and regulated US iGaming markets over the last few months. The world’s largest supplier of online gaming and sports betting solutions has already signed multiple deals with bet365 and Entain in New Jersey to provide a range of high-tech products.
On a side note, shares in Playtech plc. went up 2.23 per cent higher after the announcement of partnership with Parx, setting a new 52-week record of 502.60 pence per stock. The technology provider has even adjusted EBITDA of at least €300m for 2020 thanks to strategic and operational progress, including a deal with Danske Lotteri Spil as well as Finalto division.
Earlier in December 2020, the provider of gambling tech solutions has clinched an agreement with Norsk Tipping to supply the Norwegian operator with online casino and video lottery terminals (VLT).
Live in Colombia
At the beginning of 2021, Playtech plc. has also managed to expand its business in the Colombian casino market with Wplay. The company’s technology platform and IMS are now delivered across the retail and online network, marking an important step for both providers regarding market share.
The operator had previously selected Playtech as its strategic partner to deliver omni-channel and marketing services, but then decided to utilize the leading platform features that drive retention, innovation and growth.
Among the latest products in Playtech’s portfolio is an innovative slot based on a world-famous puzzle game, Rubik’s Cube. It is expected that the game will have enormous success among players in various markets.
Source:
“Playtech Expands US Presence with Greenwood Racing”, gamingintelligence.com, February 16, 2021.
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Another major step for the company, the race accelerates as opportunities in the market grow and change. Hope the pandemic will be over soon so we can visit some of the venues and see what’s new.