Playtech Expands into Georgian and Armenian Betting Markets with Adjarabet Collaboration!

Playtech, a reputable developer of top-notch titles, is making strategic moves into the Georgian and Armenian betting markets, demonstrating its dedication to expanding its reach.

This initiative includes a collaboration with Adjarabet, a prominent operator renowned for its stronghold in the region.

Building on a Strong Foundation

Playtech’s partnership with Adjarabet builds upon its existing collaboration with Flutter Entertainment, which acquired a controlling stake in Adjarabet in 2019.

This strategic alliance now encomes multiple platforms and regions, bringing together major brands like Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and Adjarabet under one roof.

Adjarabet, celebrated as the leading online gaming operator in Georgia, and with a robust presence in Armenia, offers a diverse range of gaming options, including poker, casino games, sports betting, and the renowned Betfair Exchange.

The Rise of Live Casino

One of the notable trends in this collaboration is the growing popularity of Live Casino, a dynamic vertical experiencing rapid growth within Playtech’s portfolio.

With this strategic venture, the developer aims to elevate gaming experiences across these territories, ensuring players have access to top-quality entertainment.

Its expansion into the Georgian and Armenian markets signals a promising future, reflecting the company’s commitment to innovation and market diversification.

Commenting on a deal, Shimon Akad, COO of Playtech, said: “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.”

Avto Oboladze, Head of Online Casino at Adjarabet, said: “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.”

Playtech is at the forefront of the iGaming industry. With a strong focus on innovation and player-centric solutions, it provides cutting-edge software and services to online casinos, sports betting platforms, and gaming operators worldwide. Its diverse portfolio includes state-of-the-art casino games, sports betting platforms, live dealer experiences, and more. Its strategic collaborations and acquisitions have solidified its position as an industry powerhouse. Its loyalty to responsible gaming and regulatory compliance ensures a safe and enjoyable gaming environment for players. The company continues to shape the future of online gaming with its expertise, creativity, and dedication to excellence.

Source:

”Playtech Enters Georgian and Armenian Betting Markets Through Partnership with Adjarabet”, europeangaming.eu, October 6, 2023.