PlayOJO Launches Thumbs Up Campaign to Focus on Responsible Gambling

Placing a significant focus upon responsible gambling, PlayOJO has launched a new major advertising campaign in Sweden. Among the main goals is the reinforcement of measures outlined earlier in the year in a bid to halt exposure to underage individuals.

As SkillOnNet-powered online content distributor pointed out, they will continue with what it calls “a massive new TV, radio and digital advertising campaign,” to increase the awareness in the gaming community. Punters need to be aware of the available tools and utilize them if the need arises, as it’s the only way to continue to play responsibly.

Major Points

‘Thumbs Up’ is currently being broadcast on major TV, radio and digital channels in the UK. PlayOJO plans to run the Swedish version, adequate for the market. Bringing forward a key message of gambling responsibly and alerting s to the tools and available to stay in control of their play are among the main objectives of the campaign.

The advert, which will also be featured on national radio stations and online from September…

…will be shown across the biggest television channels in Sweden, including TV3, TV6, Kanal 5. However, the commercial will not be on air between the hours of 4 pm and 9 pm to reduce the risk of underage consumers seeing it.

Properly Protected

Peter Bennett, head of brand marketing at PlayOJO…

…pointed out fairness as a major component for safer gaming. For that reason, he believes that the Thumbs Up campaign will help the company establish itself as a leading online casino destination in Sweden and a promoter of reasonable behavior.

Furthermore, Bennett explained:

“The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly. As per our earlier decision to only on TV in post peak periods, our latest campaign will not be broadcast between 4 pm and 9 pm each day, making PlayOJO the only online casino in Sweden to focus on responsible gambling in all its advertising and stop advertising on TV before 9 pm. “

Svenska Spel Puts Efforts

With the growing number of online consumers of entertainment, Svenska Spel decided to take the initiative and invest SEK5m (around EUR470,280) in dealing with some of the problematic sides.

Three projects should receive grants…

…each of them focusing on different aspects. As the institution points out, the only way to create a safe gaming environment is to educate players and warn them about all the dangers.

Source:

“Thumbs up for PlayOJO with Swedish Responsible gambling campaign”, casinobeats.com, September 3, 2019.