Optimove and Funstage Expand Their Partnership

The leading CRM solution provider, Optimove, has extended its partnership with Funstage, the multi-platform gaming service provider and a subsidiary of Greentube as well as part of the NOVOMATIC Interactive division.

Thanks to the deal, Funstage is able to put into motion their marketing strategy across various brands and products using fully customizable multi-channel campaigns, targeting granular customer segments.

It uses Optimove’s optimization capabilities such as Self Optimizing campaigns and Streams to create sequential campaigns and measure their compounded impact, multivariate testing and more to maximize players’ lifetime value.

Comments

“With Optimove, we have significantly improved our ability to communicate effectively to players with the right message at the right time through the right channel. Optimove gives us a very quick way to have a full, comprehensive view of our player base, and we are then able to make strategic decisions based on the information we are getting out of Optimove. Optimove is a strategic partner of ours, contributing to our business success, and we look forward to continuing working together,” Ronald van den Brink, CCO of Greentube said.

Asaf Cohen, VP revenue at Optimove, added:

“Funstage is a leading, innovative service provider with several brands worldwide, who have been using Optimove for the last four years. This extension of the partnership between our companies is the result of the great success we have achieved working together and will continue achieving moving forward. We are proud to be part of Funstage’s continuing growth.”

More About Greentube

Greentube, who recently expanded its Latin American presence, is a leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector. The company is proud to be able to offer safe and secure casino entertainment to players around the world. As a part of the NOVOMATIC Interactive division, it provides solutions that continue to shape the future of this ever-changing sector.

The company started its journey in 1997, launching a 3D sports game Ski Challenge. It changed its name to Greentube Internet Entertainment Solutions AG in 2000 and continued its journey as a pioneer in the development and provision of state-of-the-art gaming solutions. In 2010, it became a proud member of the NOVOMATIC Group.

Source:

“Optimove Extends Partnership with Funstage”, Niji Narayan, europeangaming.eu, November 20, 2019.