MGM Resorts and BetMGM Partner with AGA to Promote Responsible Gaming for NFL Season

AGA) to highlight Responsible Gaming Education Month (RGEM 2024) this September. This collaboration is part of their ongoing effort to encourage responsible gambling practices, with initiatives featuring GameSense messaging at NFL stadiums and other key locations.

GameSense Initiative at NFL Stadiums

For the second consecutive year, MGM Resorts and BetMGM will promote GameSense messaging across nine NFL stadiums. GameSense, a leading responsible gaming program developed by the British Columbia Lottery Corporation (BCLC), was licensed to MGM Resorts in 2017. It is aimed at educating and empowering players to engage in responsible gambling.

NFL fans attending games at the following stadiums will see GameSense promotions:

• Acrisure Stadium (Pittsburgh Steelers)
• Allegiant Stadium (Las Vegas Raiders)
• Empower Field at Mile High (Denver Broncos)
• Ford Field (Detroit Lions)
• GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
• M&T Bank Stadium (Baltimore Ravens)
• MetLife Stadium (New York Jets)
• Nissan Stadium (Tennessee Titans)
• State Farm Stadium (Arizona Cardinals)

“We’re excited to bring responsible gaming initiatives directly to fans in these NFL venues again this season,” said BetMGM’s Chief Compliance Officer Rhea Loney.“We are setting a new standard for safety and awareness in the industry. At BetMGM, we believe that protecting our players and promoting responsible play is essential to the future of sports betting.”

MGM’s for Responsible Gaming Research

In addition to these campaigns, MGM Resorts has committed $440,000 to responsible gaming research. These funds will go to the International Center for Responsible Gaming and Kingsbridge Research Institute, advancing best practices and addressing research gaps in under-studied populations at risk of gambling problems.

“The importance of responsible gaming research funding cannot be overstated,” added MGM Resorts’ SVP and Chief Compliance Officer Stephen Martino. “As a gaming industry leader, it’s imperative that our company s efforts to better understand the diverse impact gambling has on various populations, including those that may be at greater risk of developing problematic behaviors.”

Throughout September, MGM Resorts properties across the U.S. will feature updated GameSense messaging on all slot machines and table games. BetMGM will also be rolling out improved responsible gaming tools within its platform, helping players better manage their betting budgets and stay within their limits.

BetMGM’s Plans for the Football Season

This NFL-focused responsible gaming campaign coincides with BetMGM’s broader strategy to engage football fans for the season. In addition to promoting responsible gambling, BetMGM is launching new advertising campaigns and enhancing its sports betting platform.

A new series of football season commercials featuring actor Jamie Foxx is set to debut nationwide in prime time. The ments will run across multiple platforms throughout the season. “I always love creating fun content with my BetMGM family when football season comes around,” said Foxx. “We had a blast filming these spots and showing the swagger of BetMGM.”

The operator has also introduced several new features to its sports betting platform. These enhancements include new betting markets powered by Angstrom, Entain’s sports modeling and analytics company. Additionally, BetMGM has upgraded its parlay options, making it easier for s to build same-game parlays (SGPs), SGP+, and other pre-packaged parlays.

BetMGM’s updated platform also includes enhanced live bet tracking, a redesigned bet slip for easier multi-wager placements, and the addition of Smart Stats, which provides bettors with key insights and data to make informed decisions.

With operations in 26 U.S. states, Ontario, and Puerto Rico, BetMGM continues to grow while maintaining its commitment to responsible gaming. The company’s efforts to promote GameSense and responsible gambling initiatives in NFL stadiums, coupled with its for gaming research, underscore its commitment to creating a safer betting environment.

Source:

”BetMGM to promote Responsible Gaming Education Month at NFL stadiums”, sbcamericas.com, September 03, 2024.