Max Free Bets Site Is The Newest UK Betting Acquisition By Net Gaming

Net Gaming has recently acquired maxfreebets.co.uk. Together with bettingonline.co.uk, it will become the group’s betting flagship in the regulated UK betting market.

This fast-growing global challenger in digital comparison and news services is paying an initial purchase consideration of EUR 1.6 million…

… with a maximum additional consideration of EUR 0.6 million based on performance over the next 12 months.

Combined with the full additional consideration, this corresponds to an EBITDA multiple of about 3.4.

“I am very pleased to make this betting acquisition, as we have strong confidence in long-term growth generation from our betting vertical.

“Through the acquisition, we increase our presence in the strategically important regulated UK betting market, while also strengthening our organization within the betting vertical. We see good potential in the acquired assets,” comments Marcus Teilman, CEO of the company.

Net Gaming Taking Europe’s Markets One Country at a Time

Net is a company which owns, operates and develops high-quality online comparison sites…

… in order to channel traffic to the company’s customers – primarily iGaming operators. It has approximately 140 sites of this type operating in 30 countries, while the group headquarters are in Malta.

Through those sites, the company generates valuable traffic mainly to global operators in the gaming industry. With the latest edition, the group will become a powerful force on the UK gambling market.

Since one of the company’s priorities is to expands worldwide, it has recently acquired the BettingGuide.se domain. It’s technical platform and existing Swedish betting brand SportsBettingSverige.se will be directly integrated into new site…

… firming its position to Sweden’s iGaming field.

Teilman commented that acquisition

“Our growth journey within our new sports betting vertical continues. With BettingGuide.se, we have the right basic conditions for building a strong digital brand on the regulated Swedish gaming market. The aim is to further develop a leading digital sports betting comparison service with qualitative content and high -friendliness”.

About Max Free Bets

This site is helping players to find sportsbook which suits their personal needs.

As an online bookies comparison site, it ensures that all the sportsbooks on it list are fair and secure, according to their web presentation.

Max Free Bets is conducted and based out of the United Kingdom, but the platform is also accessible internationally.

Since online betting isn’t always transparent and it can be confusing, this site was created 7 years ago with the agenda to help players decide which venue to choose according to their needs.

Basically, by providing the reviews of the sportsbooks, guides and posts, this site is informing punters about the news in the sports betting industry. It states that “all the sportsbook on its list are independently ranked and reviewed” before being recommended to its readers.

This UK betting acquisition by Net will certainly broaden the company’s network and lead to its even further expansion, which is one of its most important business goals.