Mansion Records Positive Results with Playtech Leaderboards

World-leading provider of gambling tech solutions, Playtech, continues to make a difference with its strong leaderboard solutions. One of the brands which has already seen the results of these tools is Mansion.

More About the Results

Following the inclusion of Playtech leaderboards, Mansion has recorded a significant increase around the Fire Blaze Jackpots series – one of the leading options in of player retention. The series consists of six games, and two extra releases while being based on a famous Hold and Respin mechanic.

The enhanced leaderboard solutions allow operators to deliver an increased customer experience and become more competitive in the market. Thanks to the tool, players can earn points, climb the table, share in-game messages, and win extra prizes.

Leaderboards can be created around specific themes or any game across the casino offering. In addition to it, they can be available to all customers or particularly targeted for s. There is also a possibility of linking qualification for leaderboard with the Player Journey tool.

From the Media

Commenting on the new feature, VP of Product Strategy at Playtech, Anthony Evans said:

“Player engagement and the ability to deliver an enhanced experience is at the core of our product development strategy. That’s why it’s so gratifying to see a major partner like Mansion actively embracing tools like leaderboards. The joy of leaderboards is their flexibility – operators can build their leaderboards in a flexible way, be it the way points are accrued, physical, bonus or cash prizes, free spins, golden chips and more, as well as tailoring promotions around specific games, brands or events.

Leaderboards tap into a natural competitive streak in many players – not just in of winning prizes, but also the excitement of topping the table. As such, they can be a highly effective way to engage players and encourage cross-sell across an entire suite of games; particularly a brand such as Fire Blaze, which is already developing a highly loyal following.”

Head of Casino at Mansion, Chris Mousdell said:

“We’re always looking for new ways to engage and connect with our players, and we’re already seeing great results, particularly with our recent Fire Blaze Jackpots promotion.

As well as being a valuable engagement tool, it’s the flexibility of the leaderboards that has impressed us. The ability to award spot prizes, target promotions to specific player segments and limit qualifying bet amounts, means we can engage a wide audience in the most relevant and responsible way“

About:

Mansion Group is one of the providers of online gaming in the market. It has received several recognitions for its amazing performance including ‘Best Customer Service Company 2020’ award and ‘Online Casino Operator of the Year 2018’ at the International Gaming Awards. It has also been announced as ‘Most Responsible Online Gambling Operator 2018‘ at the Capital Finance International Awards. The brand has more than 15 years in the market and a significant customer base.

Source:

„Mansion sees strong CRM results with Playtech Leaderboards“, playtech.com, July 1, 2020.