Lotto.com Expands to Massachusetts, Introducing Digital Scratch Ticket Sales
October 8, 2024 Marija D
Massachusetts, marking the eleventh U.S. state to its growing portfolio. Massachusetts, known for having the most successful lottery per capita in the United States, now gains access to Lotto.com’s wide range of lottery offerings, including the state’s first-ever digital scratch tickets. The New Jersey-based company is revolutionizing the lottery experience by making it more accessible to players through a digital platform.
This expansion is particularly significant as it coincides with Massachusetts’ celebration of the 50th anniversary of scratch tickets, which were first introduced in 1974. Lotto.com is also the first courier service in the U.S. to offer digital scratch tickets, further enhancing its reputation as an innovator in the lottery space.
Reaching New Heights with Digital Innovation
Lotto.com’s latest entry into Massachusetts builds on its mission to deliver official state lottery games in a more convenient and secure manner. Massachusetts residents can now order lottery tickets online for popular games like Powerball and Mega Millions. Additionally, Lotto.com’s Digital Scratch ticket offering allows players to engage with official state scratch tickets directly from their computer or mobile device, bringing a new level of convenience to the lottery market.
Thomas Metzger, CEO of Lotto.com, expressed his excitement about this expansion, stating, “We are thrilled to launch in Massachusetts, the best-performing lottery per capita in the country. We also look forward to bringing incremental funding to the communities across the Commonwealth that the Lottery s.”
Massachusetts, which had over $6.1 billion in lottery sales in 2023, ranks among the top-performing states for lottery revenue. By entering this market, Lotto.com aims to provide a modern, digital solution that enhances the lottery experience while contributing to state-run programs through incremental funding.
A Competitive Landscape for Digital Lottery Services
The introduction of Lotto.com to Massachusetts intensifies competition in the digital lottery courier market. ing other digital couriers such as Jackpocket and Jackpot.com, Lotto.com stands out by offering digital scratch tickets, a feature not yet available through its rivals. This exclusive offering gives the platform a competitive edge in the evolving digital lottery landscape.
Lotto.com’s arrival in Massachusetts comes during a booming year for the digital lottery courier industry. Notable developments in 2024 include DraftKings’ acquisition of Jackpocket for $750 million and Jackpot.com’s partnership with the Associated Press to provide nationwide lottery results. These high-profile deals highlight the increasing importance of digital lottery couriers as more players seek convenient ways to participate in state lotteries.
In addition to its innovative services, Lotto.com boasts a customer base of over 2.2 million s and has contributed approximately $120 million to state-funded lottery programs. The platform’s track record includes creating six millionaires through state-run games, including a historic $3 million win on a digital scratch ticket in Colorado.
Massachusetts Prepares for a State-Run Online Lottery
Looking ahead, Massachusetts is also preparing to launch its own state-run online lottery system. In July, Governor Maura Healey signed legislation allowing for online lottery sales and instant games, with an expected launch in late 2025. The Massachusetts State Lottery Commission is currently seeking an operator to develop the system.
As the state transitions into the digital lottery era, introducing Lotto.com adds a valuable dimension to the market. While Massachusetts awaits the launch of its official online lottery, players can take advantage of Lotto.com’s services to purchase tickets for their favorite games and try their luck with digital scratch tickets.
Bringing Funding to Massachusetts Communities
One of the key benefits of the Massachusetts Lottery is its ability to provide unrestricted funds to local communities. In fiscal year 2023, the lottery returned a record $1.2 billion in net profits, which were distributed to the state’s 351 towns and cities. These funds essential services such as public safety, road maintenance, school programs, and senior services.
Lotto.com is proud to contribute to this legacy by providing an additional revenue stream for the Commonwealth. As Metzger highlighted, the platform’s expansion into Massachusetts will bring incremental funding to the communities that benefit from lottery programs.
Source:
“Lotto.com Launches in Massachusetts, the Best-Performing Lottery Per Capita in the Country”, wsav.com, October 7, 2024.
