Sep19
Las Vegas Sands to Secure License for Integrated Resorts (IR) in Osaka
August 20, 2019 Jim Murphy
The battle for a favorable position in Japan’s integrated resort scene still goes on, with Osaka constantly being on the radar of many global operators. As far as Inside Asian Gaming reports, the newest segment to be explored is the sponsorship of music festivals.
So far, two corporations stand equally positive chances to gain the license with Las Vegas Sands leading the way. LVS held a headline status of Summer Sonic 2019 for the celebration of its 20th anniversary. The event ended on 18 August, with Red Hot Chili Peppers among performers on the festival.
Music as the Wild Card
The successful course of events for LVS…
… follows that of MGM Japan which is to cooperate with the Osaka Senshu Summer Festival that is to run for two days from Saturday 24 August. Taking place in Maishima, the festival is close to the Yumeshima candidate IR site, with the firm hoping to drive relations with the local community and gain a favorable position through the agreement.
As George Tanasijevich, managing director of global development commented:
“Music is one of the representative entertainments offered by Sands’ integrated resorts. We are planning to use music and entertainment during events in Osaka to appeal to both tourists and local residents, so Summer Sonic is an ideal festival [to achieve this].”
Switching Attention to Osaka
LVS underlined its commitment to constructing an integrated resort in the Osaka region last month…
…. as the firm recorded a less than one percent second-quarter plays host to the 2025 World Expo.
Although analysts have pessimistic predictions reading the deadline, LVS is still focused on boosting the chances to acquire the permission for the resorts.
Strategic Partnerships to Strengthen Position
Speaking of efforts…
…MGM is not far behind the opponent. One of the first steps was to build an office in Osaka as an act of for the realization of the project regarding the resorts.
In addition to this, the gigantic company teamed up with Orix Corp,a financial service group from Japan. The strategic arrangement was inked in March this year, to bring the IR concept to life, despite the constant turbulence and concerns.
Source:
“Las Vegas Sands continues Osaka IR drive”, casinobeats.com, August 16, 2019.
Leave a Reply
Related News
It’s interesting to follow this situation with resorts, as interested sides have quite creative ideas about how to boost their chances. In this case, the music festival.