Kenya Goes Live with New Regulations for Gambling Ads Adding Even More Value to Players' Protection

With the globally increased awareness of the harmful effects of exposure to inappropriate and too enticing gambling ads, the operators and regulators have been taking certain measures to deal with the issue. Kenya introduced a plan…

…which sees outdoor and social media advertising banned. The deadline for operators and betting venues to adjust their own and conditions and become compliant with the new regulations is June 30th.

A Warning Message Required

As far as the new laws determine, an approval from the regulator will be needed for any gambling ad. This needs to be followed by the warning note which should constitute a third of the actual ment. The ads will be banned between 6am and 10pm. According to the Fred Matiang’ i, Interior Minister:

“Africa, while half a million have been blacklisted by lenders because they borrowed to bet and failed to pay back.”

Scandinavia Fights Eagerly

A multitude of territories is already implementing the measures and strategies with the same aim, to decrease the number of ads. The number of players at-risk is growing, so Norway, or to be precise, the local lottery operator proposed a total prohibition of gaming ads on national TV channels. Such strict measures have to do with a drastic growth of…

…consumers with issues, from 6,000 to 10,000 in the past year. Another country from the region combats even stronger and announces the same proposals regarding advertising. Sweden questions promoting bonuses, offers and extra spins, pointing out the importance of transparency in information.

Japan Comes up with Ideas, UK Advocates Safer Gaming

Japan also introduced a set of proposals which stresses the significance of protecting the minors from potential problems. Besides mandatory warnings, the state also suggested the implementation of special technology for detecting underage individuals or any others that are not eligible to place bets. Meanwhile on the other side of the world…

…the UK also came up with a strategy and priorities regarding the situation. The part of their mission which has the purpose to create a neutral and non-engaging environment is to evaluate the current operators as well. This would make it clear whether those brands are compliant with the rules or they need to rearrange them if they are interested in operating on the market still.

Source:

“Kenya Introduces New Gambling Ads Regulations”, Narayan Niji, europeangaming.eu, May 6, 2019.