IGT PlayDigital Engagement Platform Recognized as 'Digital Product of the Year'

International Game Technology PLC (IGT) has announced that its IGT PlayDigital Engagement Platform has been named “Digital Product of the Year” at the 2024 Global Gaming Awards Americas. This prestigious accolade, awarded during the Global Gaming Expo (G2E) in Las Vegas, underscores the significance of the platform in the ever-evolving digital gaming sector.

Now in its eleventh year, the Global Gaming Awards Americas recognizes key players across the gaming industry, celebrating innovative products, services, and companies that have made a substantial impact over the past year. The awards are a prominent feature of the G2E, one of the largest and most influential gaming conferences in the world.

President of IGT PlayDigital Speaks on the Achievement

Speaking on the recognition, Gil Rotem, President of IGT PlayDigital, expressed his delight with the platform’s achievement, stating, “IGT PlayDigital is thrilled to win the ‘Digital Product of the Year’ category at the Global Gaming Awards Americas for our Engagement Platform, which offers an innovative suite of tools designed to enhance the online gameplay experience.”

Rotem also emphasized that the award reflects the value, innovation, and scalability of IGT PlayDigital’s solutions and highlights the company’s commitment to enhancing personalization and engagement in digital gaming environments.

The IGT PlayDigital Engagement Platform provides a wide range of unique features designed to elevate player engagement and improve commercial results for operators. Key elements of the platform include the Player Hub, which delivers personalized game content to s, and the Prize Engine, which enables operators to offer players real-time promotions, cash rewards, free game rounds, and leaderboards for competition-based incentives.

IGT’s platform stands out for its data-driven design, allowing operators to better understand player behavior and preferences, thereby enhancing the overall gaming experience. These features have positioned IGT as a leader in providing solutions that are flexible, scalable, and tailored to meet the evolving needs of the online gaming industry.

Recent Expansions in IGT PlayDigital’s Portfolio

In addition to this notable recognition, IGT PlayDigital has been expanding its content library, adding popular land-based games to the online platform. One such addition is the Prosperity Link game, which has now been made available to commercial iGaming operators in states such as Pennsylvania, Michigan, New Jersey, Connecticut, and West Virginia.

The successful transition of these games from physical casino floors to the online space showcases IGT’s ability to adapt popular gaming content for digital platforms. According to Rotem, players are expected to gravitate quickly to these games due to their established popularity in land-based casinos.

IGT’s continued success with its PlayDigital division is evident not just through the accolades it has earned but also through the release of new and engaging content. Recently, IGT launched the Mystery of the Lamp game in several U.S. jurisdictions, including New Jersey, Pennsylvania, Michigan, and West Virginia. This game has already performed strongly in land-based casinos and was recognized as the “Top Performing NEW Game” at the 2024 EKG Slot Awards Show.

The online version of Mystery of the Lamp offers the same vibrant features that made the land-based version so successful. Players will find its signature three collection-pot mechanics, a visually appealing art package, and attractive bonuses across its 5×3 reel configuration. It also includes four jackpots and Hold & Win-style bonus play, making it a must-try for online gaming enthusiasts.

With a range of innovative products and services, IGT PlayDigital continues to shape the future of online gaming. The company’s success at the 2024 Global Gaming Awards Americas is a testament to its leadership in delivering top-tier digital solutions. As IGT expands its game library and enhances its platforms, the company remains committed to driving personalization and engagement in the rapidly growing digital gaming sector.

Source:

”IGT PlayDigital Engagement Platform Wins “Digital Product of the Year” at the 2024 Global Gaming Awards Americas”, igt.com, October 08, 2024.

”IGT PlayDigital wins Digital Product of the Year title at the Global Gaming Awards Americas 2024”, yogonet.com, October 10, 2024.