Greentube Launches in Connecticut, Partners with Hard Rock Bet in NJ

November 19, 2024 Marija D

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has launched its first customer partnership in Connecticut, furthering its presence in the U.S. iGaming sector. After obtaining a state license in February 2023, Greentube’s games, including popular titles like Piggy Prizes™ Wand of Riches™, Starlight Jackpots™, and Athena Goddess of War™, are now accessible to players in the state.

This expansion is part of the company’s North American growth plan, which includes successful entries into regulated markets such as New Jersey, Michigan, and Ontario. Greentube’s CFO, Michael Bauer, expressed excitement about this milestone: “We are delighted to continue our US expansion and bring our content to Connecticut, a state that has quickly embraced the potential of iGaming.” He added that the company is focused on building further partnerships in Connecticut to extend its reach.

Hard Rock Bet Partnership Strengthens New Jersey Presence

In another development, Greentube has expanded its footprint in New Jersey by partnering with Hard Rock Digital. This collaboration will integrate Greentube’s gaming portfolio, featuring fan-favorite titles like Diamond Cash™: Almighty Kraken and Wild Lines: American Eagle™, into the Hard Rock Bet platform.

This agreement highlights Greentube’s ongoing efforts to enhance its U.S. market presence, leveraging Hard Rock’s globally recognized brand to attract a broader audience. Markus Antl, Director of Global Sales and Key Management at Greentube, stated, “The partnership in New Jersey is a long-awaited one for us, and we look forward to introducing our content to even more players in the state.”

A Unified Strategy for North American Growth

Greentube’s recent launches in Connecticut and New Jersey are part of a larger initiative to dominate North American iGaming markets. Alongside these developments, the company has also formed partnerships with major operators like FanDuel, Rush Street Interactive, and Caesars Digital, extending its reach into Michigan, New Jersey, and Ontario.

As new opportunities arise, including a potential entry into Alberta, Greentube is poised to capitalize on its momentum and continue expanding its footprint across North America. These milestones signify the company’s commitment to delivering innovative gaming experiences to players throughout the region.

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