GiG Unveils SweepX with Primero Games for US Sweepstakes Casino Market
August 3, 2020 Alex Hoffmann
Following the recent expansion into New Jersey, Gaming Innovation Group continues to sign long-term agreements and increase the reach of its products, this time with a subsidiary of Casumo, Mill of Magic Ltd.
The newly launched Pay n Play casino will utilize GiG’s platform, data solutions and GiG Logic, a powerful selection of products for setting up an online gaming brand. Mill of Magic will offer its services under the license of Malta Gaming Authority, while the of this arrangement will be based on a fixed fee model.
With the duration of at least two years, the contract should provide a positive contribution to GiG’s revenues from 2021 onwards, simultaneously bringing a retention increase to the operator as well. Casumo is a uniquely positioned gaming brand and sportsbook, whose offering includes video slots, jackpot games, live casino and betting. It is headquartered in Malta and has additional offices in Barcelona and Gibraltar.
“We are thrilled to be expanding our partnership with GiG for the launch of our new Pay N Play casino, which will further diversify our group’s offering and enable a new channel for growth. Together we’re looking forward to bringing another distinctive brand and strong product to market later this year,” commented Casumo CEO about the arrangement, Shelly Suter-Hadad.
Chief executive at GiG, Richard Brown, is delighted to expand the scope of cooperation with Casumo and looks forward to launching its new brand. He said:
“We are very pleased to continue our partnership with the Casumo group by g them onto our platform for a new brand launch. We have worked with their sister brand, Dunder for several years, they have always prided themselves on first-class quality of product, services and marketing. We are sure they will deliver success in the Pay n Play market as well and we are pleased to be part of the project.”
As a recognized product and an award-winning online casino, Casumo will undoubtedly bring a refreshing selection of social and real-money gaming solutions to players. The operator is famous for its bright, bold and inventive promotional offers, as well as a very versatile game selection of over 850+ titles.
Among the most popular software providers on its platform customers will find names like Big Time Gaming, Microgaming, Quickspin, NetEnt, Play’n GO, Green Tube, Thunderkick, Yggdrasil, SG Digital, Evolution Gaming and more.
Being an incredibly innovative brand as it is, Casumo has recently celebrated the launch of Red Tiger Gaming’s gangster-themed slot 5 Families. It plays out in a 5×3 configuration and the main objective is to gain entry to a secret VIP room. Once a streak of 5 consecutive wins is made, players are awarded special treatment including increased win potential with up to 5x multipliers. Take a look at the gameplay on the video below:
Meanwhile, this modern and fabulous gaming brand has also marked the 2nd of July, World UFO Day. As part of its promotional campaign, Casumo made a selection of player-favorite extraterrestrial slots and invited its active to give them a try!
Among the most recognized games were Space Wars, Astro Legends: Lyra and Erion, Cazino Cosmos, Starburst, So Many Monsters, Battlestar Galactica and Invaders from the Planet Moolah.
Source:
“Gaming Innovation Group signs platform agreement with Mill of Magic Ltd”, gig.com, July 31st, 2020.
They have good expansion strategy, Casumo is a radidly growing brand in the online gaming sector and its full potential should definitely be exploited.