May31
GiG Unveils SweepX with Primero Games for US Sweepstakes Casino Market
GiG Signs Content Deal With Betting Startup
January 8, 2019 Petar Mitrovic
Gaming Innovation Group (GiG) signed a contract with MegaLotto and it is going to provide its platform and casino content to this lottery betting startup.
This is the first time in the company history to cooperate with a lottery company. The idea behind this deal is that the lottery betting product provided by MegaLotto is complemented with the games that come out of GIG’s factory.
One-sided contract?
It must be taken in consideration that MegaLotto is still a startup and their content will go live in mid-2019. With that being said…
…the agreement will not have a significant impact on GiG’s yearly revenue.
However, the startup is promising and it could go a long way in the future, eventually influencing an industry giant such as GiG. The company is currently backed by investment vehicle, Optimizer Invest, from which GiG acquired Betit Group in July 2016.
Wise Words
“We are very excited to launch MegaLotto with GiG and its state-of-the-art services,” Optimizer Invest chief executive, Petter Moldenius, commented. “This is an important project and we are confident GiG is the right partner for us to grow this business into a big player in the industry.”
According to GiG Chief Commercial Officer, Ben Clemes, this is a major move for GiG. Despite not having immediate financial gains…
…the company has managed to move into the lottery business and they are hoping for more opportunities in the future.
“We share the same ambitions of a fun, fair, responsible and innovative experience,” he said of his company’s latest client. “GiG covers all verticals in iGaming, by adding lottery to our games vertical, we are strengthening our competitive advantage as a global full service provider.”
New Products, New Deals
A few weeks ago, GiG had a major announcement. The company’s operator Guts came up with the new product called GutsXpress, which was the most exciting product that arrived on market in the last year from this developer.
It is based on the Pay N Play revolution, but unfortunately, not every regulated market in which GiG has made its market benefits from it. In fact, only three countries got the new product and these are Sweden, and Finland.
US Sports Betting
So far GiG’s interest in lottery hasn’t been high, but it appears that this is changing. However, the company has been interested in the sports betting market in the United States for a while.
They expanded the partnership with New Jersey’s Hard Rock as both parties are preparing for a sportsbook launch in early 2019. That should happen any day now as Hard Rock expects it before the beginning of February…
…when the NFL Super Bowl takes place.
The casino is going to receive a full package of services which includes GiG Sports Connect, GiG Goal and GiG Trader.
In a nutshell…
With deals raining, GiG has showed that they are interested in every sphere of the gambling industry and it should not surprise us if they focus more on lottery this year.
Source:
“GiG signs content and platform deal with lottery betting start-up”, totallygaming.com, January 7, 2019.
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GiG is a big name and they decided to make their mark in lottery. Realistically speaking, they could have signed with a major lottery brands, instead of a startup. I still try to mull over why they would do such a thing.