Gaming Innovation Group Agrees Launch of Sportsbook in Hard Rock's Iowa Casino Property

Hard Rock International and Gaming Innovation Group (GiG) are expanding their existing partnership through a deal that will see the casino technology provider deliver their sportsbook to operator’s venue in Iowa.

The property in question is Hard Rock Hotel & Casino Sioux City. Initially, the sports betting services at this place will be launched on the premises only, but online and mobile betting fill follow in 2019’s final quarter.

Proof of Prowess and Know-How

Commenting on this seminal deal…

…Senior Vice President of online gaming at Hard Rock, Kresimir Spajic, said:

“We’re excited to extend our partnership with GiG to sports betting in Iowa, and further grow our sportsbook portfolio.”

GiG’s acting CEO, Richard Brown, has said himself:

“After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook.”

Brown went on to add that this agreement between two entities is a testament to the know-how and prowess for leading land-based casino into the world of digital betting. It also validates very strongly GiG’s capabilities for commercial delivery of products.

“We are looking forward to growing with our partner long term. We have mutual ambitions to entertain consumers with a safe and exciting first-class sports betting experience,” concluded Brown.

Betfred’s GiG Comply Agreement

GiG Comply, marketing compliance compatibility tool, has got its latest proponent in Betfred, which signed up for this highly-specialized system.

It will enable operators and companies to oversee third party marketing efforts and make sure that they adhere to marketing regulations in iGaming sphere.

GiG Comply can check up to 30,000 pages on the web that will digest an entire list of sites where brand is mentioned. Betfred’s director of compliance, Adele Farrell, said that the company is delighted to have partnered with GiG and that protecting players and abiding by regulations has never been so important as it is now.

Unibet’s First Foray With Hard Rock

Kindred Group-owned Unibet has launched their sportsbook, first in New Jersey, with Hard Rock Hotel and Casino Atlantic City.

Unibet, which ran Hard Rock AC’s online casino since last year, will launch this new platform on NJ.unibet.com domain. It will be available on mobile devices as well as on desktop.

Kindred’s US senior vice president, Manuel Stan, remarks:

“To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling. We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world.”

Source:

“Hard Rock to launch Iowa sportsbook with GiG”, igbnorthamerica.com, September 20, 2019.