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Games Global Announces Exclusive Partnership with UFC for Branded Slot Games
May 13, 2024 Marija D
In a recent development, Games Global has entered into an exclusive partnership with UFC, the renowned mixed martial arts organization, to develop captivating slot games inspired by the exciting world of combat sports.
The deal, brokered by UFC’s licensing agency IMG, is set to introduce a series of unique UFC-themed slot titles over the next three years, with the initial release scheduled for a smooth launch in May, followed by an international rollout in July.
Exciting UFC-Themed Slot Games
The UFC-branded online slot games will bring the electrifying atmosphere of UFC events to the virtual casino world. Players can expect to encounter various UFC themes, symbols, and fighter likenesses as they spin the reels in these digital renditions of classic slot machine games.
The games will feature fascinating gameplay mechanics, including extra spins and wild symbols, adding to the excitement and potential rewards for players.
These UFC-themed slot games will be available to players through their regional betting platforms in regions where iGaming is regulated and accessible. Notably, iGaming is currently offered in select states across the U.S., such as Connecticut, Delaware, Michigan, Nevada, New Jersey, West Virginia, and Pennsylvania.
Ahead of the official launch, participating betting operators offering UFC-branded digital slot games will be announced, providing players with anticipation and excitement.
Global Appeal and Marketing Impact
UFC boasts a massive global fan base, with over 700 million fans worldwide and around 260 million social media followers. The organization hosts a wide range of live events annually in prestigious arenas globally and reaches over 975 million TV households across 170 countries. Leveraging UFC’s immense popularity and widespread recognition, Games Global aims to attract a new audience of fans and players to its thrilling slot titles.
As part of the partnership, the UFC will actively promote and the launch of the UFC-themed slot games through its extensive global marketing network. This collaboration presents exciting opportunities for both Games Global and UFC to engage with their respective audiences, driving excitement and anticipation for the releases. Overall, the move signifies a convergence of sports and entertainment within the iGaming landscape, promising an immersive and thrilling experience for players worldwide.
Andy Booth, Chief Product Officer at Games Globa, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for UFC’s millions of fans who share our ion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
Tracey Bleczinski, Senior Vice President Global Consumer Products at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our ionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
Source:
”Games Global Signs Exclusive Partnership With Ufc To Produce Unique Branded Digital Slots”, ufc.com, May 09, 2024.
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It’s nice to see the world of sports and gaming converge in collaborations like this. Exciting times ahead for UFC fans and slot enthusiasts alike!