Ezugi Launches Cutting-Edge Jackpot Roulette With Player Retention Properties

iGaming developer and solutions provider Ezugi is set to launch a state-of-the-art live dealer product called Jackpot Roulette.

Powered by Blue Ribbon Software, this game is going to be rolled out to company’s partners and players along with its next-level excitement that delivers engaging and quite achievable jackpots.

Retention and Marketing

Blue Ribbon produces advanced jackpot-based games…

…that contain huge marketing potential and high retention rates. This particular title will be available to all operators throughout the most recent addition to the Colombian-based brand’s roulette games library expansion.

Progressive jackpots are hugely popular with players everywhere and provide a great way to boost engagement.

Operator specific jackpots are easily customizable and can suit any requirements. Private casino jackpots can be seeded by the operators to motivate player participation.

Customers of Ezugi, which recently inked an agreement with Groove Gaming, will be able to structure jackpots through a number of key scenario’s, such as time driven (hourly, daily, weekly, etc) or event driven drops, single and multi-level jackpots, local community or even achievement based awards, all designed to give maximum benefits to promotional campaign activities for the operator.

Statements

Chief Commercial Officer of Ezugi, Ben Zairi, commented:

“The past year for Ezugi was all about enriching our offering and elevating our services. Now, with state-of-the-art studio facilities, cutting-edge game interface, certificates & licenses from top regulated markets, unique new Asian content, it was time for us to improve our retention & marketing tools. BlueRibbon was a natural choice for us, mainly because their software is customisable and allows operators to manage and control campaigns according to their understanding of the market, tailored to fit their marketing budget.

This flexibility fits Ezugi philosophy to provide customised services. I am also pleased to announce, that after a few successful private jackpot campaigns, we are now working to launch our first ever network campaign this summer, fully sponsored by Ezugi.”

BlueRibbon, which earlier this year received a Class II gaming license, maintains that its player engagement platform has been chosen by leading operators as it offers a new kind of engagement and loyalty with bespoke jackpots.

CEO Amir Askarov, commended Ezugi for being among leading live casino providers and teaming up with the company to offer jackpot incentives to strengthen their product offering.

Source:

“Ezugi hits the jackpot with Live Jackpot Roulette”, Ezugi PR, May 28, 2020