EveryMatrix Expands Its Reach In the US Market via 888 Partnership

Leading B2B provider of cutting-edge solutions and services for online casinos and sportsbooks EveryMatrix has penned a new content distribution agreement with 888casino for the flourishing US market. In accordance with the latest deal, the Malta-headquartered company will offer games made by Spearhead Studios and Armadillo Studios via its proprietary integration platform CasinoEngine, specifically designed to cater directly to the needs of every operator.

Ambitious Plans for the US Market

Soon after getting the green light in West Virginia, EveryMatrix has made one more significant step toward growth in the thriving US market. On Thursday, one of the industry’s most renowned B2B iGaming platform providers announced the new agreement with 888casino, a subsidiary of online entertainment giant 888 Holdings plc.

Coupled with EveryMatrix’s ground-breaking technology, the strong branding of 888 will facilitate delivering world-class digital products to players in different parts of the world. In addition to that, the newest partnership strengthens the supplier’s position in the rapidly growing US market where EveryMatrix will distribute top-notch online games from Spearhead Studios and Armadillo Studios via its own integration platform CasinoEngine.

Erik Nyman, President EveryMatrix Americas, says:

“I am very happy to announce that we have signed with 888, one of the largest and most experienced international gaming operators. This agreement will allow us to distribute our game content to a wider audience and we are looking forward to developing the relationship with 888 further.”

Talya Benyamini, VP B2C Casino at 888casino, comments:

“Product and content leadership is a core element of 888’s global corporate growth strategy, and our partnership with EveryMatrix will help us continue to deliver on our ambitious plans for the future, including in the US. Our commitment to our players to provide the highest quality games content across our portfolio continues to be at the centre of everything we do.”

Branded Slots for Ultimate Player Experience

EveryMatrix is already present in the United States with a key commercial and business development hub in sunny Miami. To its multi-state partnerships, the company has filed for licenses in several jurisdictions including New Jersey and Pennsylvania. Applications for licenses in West Virginia and Michigan were filed in December 2021, and while the former has already been considered positively, the latter is still in progress.

Meanwhile, EveryMatrix’s US-facing game developer Armadillo Studios unveiled its first branded slot The Lioness, set to release on August 2. The action-packed title features legendary MMA fighter from Brazil Amanda Nunes and is themed around her incredible career.

The highlight of this online game is its special mechanic, which ensures that every round has long stacks of symbols spinning through the reels. Plus, players can take advantage of an impressive set of innovative bonus features including free spins, Massive Stacks, PrizePots, Lioness Link, and others.

Source:

“EveryMatrix signs deal with 888casino for the U.S. market”, realmoneyaction.horsewinners.net, July 21, 2022.