EveryMatrix boosts Payer Engagement with FAST TRACK CRM Integration

EveryMatrix has announced an integration with FAST TRACK CRM, that boosts its player engagement across its network of operators. The integration also works on promoting true real-time capabilities and helps clients build better retention and acquisition campaigns.

Fast Track has been successfully integrated with GamMatrix, the PAM platform developed by its new partner. The software development company’s network of operators increases the return on investment on marketing campaigns, gets better target groups of players and helps operators achieve superior player engagement.

Operators will be able to manage all aspects of player engagement from one central system in real-time. The FAST TRACK machine learning and flexible segmentation can help operators create more personalized experiences for their customers.

Representatives from EveryMatrix, which recently entered an agreement with Highlight Games, say that they are pleased about working with Fast Track as they are true believers in real-time marketing and that they are looking forward to operators using the services.

Ebbe Groes, Group CEO of EveryMatrix, comments: “We are pleased to work with FAST TRACK, the industry’s up-and-coming player engagement platform. FAST TRACK has developed an agile and highly efficient platform which can be successfully used by any ambitious operator out there.”

“The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino.”

Simon Lidzén, Co-Founder and CEO of FAST TRACK, says: “We are very happy to be working with EveryMatrix and to be able to offer the FAST TRACK platform to their network of operators. We believe our platform will add a lot of value alongside EveryMatrix’s suite of products and are looking forward to seeing how operators will use the combined power of our technology.”

More About the Provider

EveryMatrix delivers modular and API driven products. It is proud to offer the market leading one-stop-shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sports data services, stand-alone payment processing services and a multi-brand management system.

The company has over 11 years of experience operating in regulated markets. Over 400 experts work at the company, in 6 offices across Europe and Asia. The main focus at the company is to deliver top-notch iGaming solutions that will meet the needs of their clients and that of the regulatory requirements of the markets their clients operate in.

The company is licensed by the Malta Gaming Authority, the Danish Gambling Authority and the ONJN.

Source:

“EveryMatrix integrates FAST TRACK to enhance customer engagement for operators”, realmoneyaction.horsewinners.net, June 11, 2020