Enlabs Unveils New Brand in Latvian Market

June 21, 2020 TamaraTam

Innovative creator of casino content, Enlabs, has just revealed its new brand Laimz, which is now set in motion in Latvia on the operator’s new gaming platform.

The platform promises to bring a high level of entertainment and fun to the customers. It appears with a fresh look and modern features that instantly attract the attention of gamblers. Its name stems from the word Laime which means luck in Latvian and the letter ”z” which is the indication of modern and trendy. The name also suggests the lime fruit as an additional motive for recognition.

Laimz platform will supply players with all-new mobile-first casino and bingo games, bringing something innovative to the Latvian market.

Official Statements

Commenting on the new brand, Managing Director of CEE, Dainis Niedra said:

“Laimz is a very important milestone for Enlabs. Our previous growth story was based on acquisitions and the development of existing brands. Laimz is our first fully inhouse developed brand. We strongly believe that now is the best time to present a quintessence of our technical, product, and marketing experience. We strongly believe we have several unique selling points with this brand, and that it will fit very well into our multi-brand strategy. The Laimz brand is a great challenge we now will take on, and prove to ourselves that we once again can repeat success!”

The brand’s CEO, George Ustinov noted:

“We launch our new brand on the Latvian market first for a very obvious reason – Latvia is our largest market and it is where Enlabs was the first operator granted an online license. The casino vertical represents more than 72% of the Latvian online gaming market, and show the highest growth among all the product verticals. We will also be the first operator to offer bingo to the market, and there are long time retail bingo traditions in Latvia. That’s how the Laimz Casino & Bingo concept was born.”