BtoBet Pens a GuazuBet Content Partnership in Argentina's Misiones Province

BtoBet’s certified Latin American partner, Wildar Gaming, has announced the finalization of a cooperation agreement with Argentinian operator, GuazuBet – a company specifically licensed for operations in the country’s province called, Misiones.

According to the signed agreement, the operator will be given access to utilize BtoBet’s platform in order to deliver “optimal experience to its fold of players.” The operator has, thus, continued a long and prosperous streak of partnerships formed throughout 2019 so far, with a lot of new ground broken, such as markets of African and South American countries.

The Land of Silver is on a Roll

Argentina‘s online gambling scene really took off in recent times…

…which began last year with the authorization of iGaming in Buenos Aires (the laws have already applied.

GuazuBet will, through their BtoBet/Wildar deal, deliver a varied portfolio of best-performing live casino games and services such as locally and internationally oriented sports betting, along with live sporting events.

The Rise of Latin American Gaming

Nicolas Enjamio, Wildar’s General Director, has expressed his satisfaction with BtoBet’s White Label Partnership Program growth in South America. This hugely potential region experienced a flurry of excitement and action in the past 12 years…

…so the following years promise to be even more transforming. According to Enjamio, the continent has a strong evolving nature in both a technological and jurisdictional sense, and that in order to succeed at it, one must possess “deep knowledge at local level.”

No Unified Approach

His sentiment is shared by BtoBet CEO, Alessandro Fried. He warns operators that, when approaching the South American market, they cannot utilize the “one size fits all” strategy.

“Each country in the region requires its own unique approach, not only due to the technological differences differentiating one country from another, but also from a player preference perspective. What applies in Mexico, does not apply in Argentina, and this is a fundamental principle that operators need to take heed of.”

He went on to elaborate on this by saying…

…that it was the region’s unique characteristics that prompted BtoBet to expand into South America:

“Wildar Gaming constantly monitors the region’s evolving situation, making them an ideal extension for BtoBet across the whole of LatAm providing White Label Operators with the required guidance, and knowledge needed for their target market.”

Source:

“BtoBet Pens “Guazubet” Deal in Argentina”, George Miller, europeangaming.eu, June 10, 2019.