Breeders’ Cup Teams Up with FanDuel Group

The Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events and FanDuel Group, the parent company of TVG, America’s Horse Racing Network and the largest advanced-deposit wagering (ADW) platform in the United States announced the g of a comprehensive multi-year sponsorship agreement.

The agreement is naming TVG and FanDuel the official Wagering Partners of the Breeders’ Cup World Championship.

The agreement also states that TVG and FanDuel will be given the partner status for four of its business units: Advanced-Deposit Wagering (ADW) as well as sports betting, daily fantasy sports and online casino, all of which operate under the FanDuel Brand.

Aside from receiving partner status for its business units, TVG will become the name-in-title sponsor of the $2 million Breeders’ Juvenile (G1) and the $2 million Breeders’ Cup Mile (G1) races, which are the two out of 14 races of the 2019 Breeders’ Cup World Championship. This championship will be held on November 1-2 at Santa Anita Park in Arcadia, California.

However, the responsibilities of producing the Breeders’ Cup Players’ Show, which will be live, falls to TVG. The telecast that will focus on wagering, sent to simulcast outlets around the world, will also be handled by TVG. In addition, the company will provide pre-race promotion, coverage and recaps of Breeders’ Cup Challenge Series races on TVG throughout the year.

NBCSN’s “Betting the Breeders’ Cup” show will be on air multiple times during the Cup and will include complete handicapping and analysis of the World Championship and TVG will be its presenting partner. TVG and FanDuel will receive official sponsor designation, commercial units and other promotional rights as part of NBC Sports coverage of the Cup.

The representatives from both entities are excited to be working with each other and are looking forward to their partnership.

“We are excited to be back working with TVG and the FanDuel Group. TVG has been a long-time er of the Breeders’ Cup and a good friend to the horse racing industry,” said Craig Fravel, President and CEO of Breeders’ Cup.

“We are equally excited about putting the very best in international Thoroughbred racing in front of a new wave of sports bettors, and our partnership with TVG and FanDuel is a big part of that plan,” added Fravel.

“We are looking forward to not only enhancing our ability to cover the Breeders’ Cup races themselves but to devote more coverage and promotion to the lead-up through the Breeders’ Cup Challenge Win and You’re In Series,” said Kip Levin, CEO of TVG and COO of FanDuel.

Commenting further on the topic, Levin said: “This is a great opportunity to bring horse racing and the Breeders’ Cup front and center to our sports betting and daily fantasy customers and to introduce horse racing’s championship event to the next generation of racing fans.”

Breeders’ Cup and the FanDuel Group will collaborate to promote the Cup Challenge Series of qualifying races for the Breeders’ Cup races, as well as special promotional executions surrounding the World Championships. In addition, FanDuel is developing DFS applications for horse racing and will promote Breeders’ Cup to its database of DFS players across the US.

Source:

“Breeders’ Cup, Fanduel Group Announce Multi-Year Sponsorship Agreement”, George Miller, europeangaming.eu, July 23, 2019.