AvatarUX Makes U.S. Debut with Caesars Palace Online Casino in Michigan

AvatarUX, a top-tier provider of innovative online casino slots, has entered the ever-thriving U.S. market, following the exclusive deal with Caesars Palace Online Casino in Michigan. The studio does not hide its ambitious plans for the regulated markets of North America where it has a strategic agreement with industry giant Light & Wonder (former Scientific Games).

KokeshiPop™, an incredible spinning journey to the Land of the Rising Sun, was the very first slot to go live on the Caesars Palace’s state-of-the-art betting platform, bringing the thrills of the developer’s signature PopWins™ mechanic to the players in the United States. More exciting titles are expected to be launched in the near future with other U.S. operators in different jurisdictions.

Landmark Moment

AvatarUX, widely known as the creator of PopWins, MultiPop, StickyPop, and other revolutionary slot mechanics, boasts a large portfolio of award-winning games that enjoy huge popularity among players across the globe.

No doubt, the exclusive launch with such a big-name brand as Caesars is a new milestone for the company, which constantly looks for opportunities to expand its reach and strengthen its position in different markets.

Delighted to successfully debut in the United States with the country’s leading operator, Lara Falzon, CEO at AvatarUX, said:

 “KokeshiPop™ is a proven performer and one of our most exciting, fast-paced PopWins™ games and we are confident that Caesars customers will love the theme and nature of the title. It’s a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

In his turn, Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, commented:

“We’re pleased to be the first operator in the U.S. to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop™. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”

PopWins™ for Ultimate Slot Experience

The success story of AvatarUX is powered by the unique PopWins™ mechanics, which can be referred to as the central feature of the studio’s whole portfolio. PopWins™ takes player experience to the next level literally, extending the length of the average spin session and generating significant win potential.

Every time players land a winning combination, the symbol “pops” to create two new icons, providing a chance for another win. The PopWins™ sequence can generate multiple wins because the feature does not stop if the “pops” keep delivering new wins. Naturally, to make the gameplay even more thrilling, PopWins is boosted by impressive average hit rates in the base game, which means that the feature can be triggered frequently during the standard session.

Among the games enhanced with this mechanic are such player favorites as PixiePop, CherryPop, RagingPop, and CritterPop to cite just a few. The versatility of the feature makes it an ideal add-on for virtually any game, hence a wide range of themes: from the electrifying PopRocks™ and oriental WildPop™ to BountyPop™ inspired by captivating pirate stories and TikiPop™ based on the beautiful Mayan traditions.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, added:

“We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”

Source:

“AvatarUX Enters the United States with Exclusive Launch on Caesars Palace Online Casino in Michigan”, avatarux.com, February 28, 2024.