Aug25
Finland’s Major Operator Veikkaus Reports Number of Problem Gamblers Decreases
Authorities in Finland to Crack Down On Illegal Gambling Ads
May 28, 2019 Aleksandra Zolotic
Regulatory bodies, agencies and all the brands from the iGaming industry have started paying more attention to the growing importance of players’ protection. The rules are getting stricter as the number of issues has grown…
…to a notably high level. Inappropriate and aggressive ments are certainly among the most significant issues for the time being. Having said so, Finland’s Police and Transport and Communications Agency, Traficom, are among the institutions ready to put plenty of efforts to prevent illegal gambling ads on television and radio.
Intense Competition
Fully owned by the Finnish government, Veikkaus is the national betting agency which is the only company allowed to run and market gambling of any kind across the country. However, the law clearly defines that…
… any other marketing operations pertaining to the gambling industry are strictly prohibited. As the agency stated earlier this year, this has been attributed to intensifying web-based competition and business shifting onto digital channels.
Having in mind that rapid growth leads to more issues with gaming, it’s natural that the industry itself needs to find adequate means and fight the such issues.
Stricter Measures Required
The National Institute for Health and Welfare in Finland has previously issued a statement calling for more stringent rules to be put in place regarding gambling marketing in general. This implies that Veikkaus’ marketing communication should follow the same guidelines and adjust the services to be compliant.
Among the major aspects that numerous regulators and operators put a special accent on is the protection of underage and other vulnerable consumers from excessive marketing. With that purpose, the beginning of the current year saw major changes regarding this aspect…
…where get penalized.
Swedish Market as a Positive Example
The neighbors from Sweden could serve as a role model not only to Sweden but to multiple jurisdictions worldwide. Though the statistic in the re-regulated territory reveals that a shocking number of women are gambling addicts, still, the regulators work hard on creating protection measures. One of the most complex ones is…
…fail to comply will be punished for violating the rules.
Source:
“Authorities to Crack Down on Illegal Gambling Ads in Finland”, Narayan Niji, europeangaming.eu, May 27, 2019.
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This is excellent, indeed! I am happy to hear that numerous sides are trying to make iGaming as safer place as possible, despite the tricky nature of the industry itself.