AllSported Launch Announced by Racing Post

Racing Post released the announcement of a new racing trading solution providing global industry-leading trading services.

Named AllSported, this venture combines the best in class services into a unique t venture of Racing Post, TXODDS and Banach Technologies.

The focus of AllSported will be shifted on disrupting price replication which has been dominating the market in recent years by bringing a powerful combination of marketplace odd analysis, race content and managed trading services. This made-to-measure, consultative service will be available to global companies looking to offer a competitive racing price feed and drive efficiencies.

Commenting on the launch of, the officials at Racing Post said that they are excited about debuting this venture because the marketplace is filled with pricing replication. They are looking forward to working with their operators to drive new life into their racing offering.

“We are really excited about this new venture, the marketplace is saturated with pricing replication and the requirement to simply offer a service. Through AllSported, we will be working closely with our operators to drive new life into their racing offering. The product gives all operators the chance to be unique in their pricing and offer a best in class customer experience through the depth of Racing Post content available,” said Mike Griffin, Chief Revenue Officer at Racing Post.

Banach management is delighted to be taking part in such a revolutionary product and them lending a hand to AllSported means they can ensure that bookmakers looking to challenge the big brands have their own unique services.

Mark Hughes, Banach CEO, said: “The team at Banach are delighted to be involved in such a revolutionary product. We have the most skilled price modelers in the world in our ranks and offering our expertise to AllSported means we can ensure that bookmakers looking to challenge the big brands have their own unique, highly managed service.”

The whole business at TXODDS is delighted to be launching the latest solution. The teams at TXODDS have a perfect track record of excellent integrations of which they are very proud.

Einar Knobel, TXODDS CEO, spoke about his business background in supplying price feed and the excitement at TXODDS ahead of the product launch: “We have been involved in this space for quite a while and the whole business is delighted to be launching AllSported. We have a track record of excellent integrations and 99.9% technology uptime for which we are very proud. We know this product will stand up to any test.”

More About Racing Post

Its B2B team works with bookmakers and other commercial customers to integrate content into their business.

Enhanced data, editorial content and multi-media solutions covering horseracing, greyhounds, football and other sports are available in a variety of formats and via different channels for use in both digital and retail.

The B2B team have seen huge growth over the past few years and are now the leading syndicated content provider with an international customer portfolio.

Source:

“Racing Post launch new trading product “AllSported””, Vlad Poptamas, europeangaming.eu, August 8, 2019.