Aristocrat Interactive Games Now Live on Hard Rock Bet in New Jersey
March 25, 2021 Alex Hoffmann
Following the recent expansion with Entain and a new release launch in partnership with Hasbro, Scientific Games, has secured one more OpenSports migration to provide a slick and stable experience in New Jersey.
The Corporation has brought its comprehensive mobile sports betting solution to the Garden State in cooperation with a leading U.S. casino operator, Golden Nugget, whose online platform will be powered by in-house and third-party content after the initiation.
As reported, the deployment will enable Golden Nugget and its customers to benefit from the OpenSports product suite in multiple ways. The agreement also includes trading services provided by Don Best Sports.
According to the American chain of luxury hotels and casinos, migrating to Scientific Games’ leading sports betting technology will allow s to enjoy a unified experience; this also includes simplified navigation through the casino’s entire offering via single app.
Earlier in February, Golden Nugget established another commercial deal with Scientific Games – a full-scale launch of online casino and digital sports betting content in Michigan. The partnership already provides a wide range of proprietary and extraneous offerings, available for wagering via the OpenSports and OpenGaming platform.
As intended, the recent roll out of digital sports betting products with Golden Nugget in New Jersey will further deepen the providers’ presence in the U.S. On a related note, the company is also interested in strengthening its ties with the leading operator during 2021 by delivering its OpenGaming platform to Pennsylvania as well.
“Scientific Games’ OpenSports platform has a well-deserved reputation for being robust and scalable and our initial experience in Michigan, amid a very busy sporting period, has been positive,” said Thomas Winter, president of the Golden Nugget online gaming division.
He also noted that the company is delighted to enter the next phase of partnerships, especially with a major, luxury brand from New Jersey. From now on, residents will be able to enjoy “an upgraded betting experience” and advanced product features unique to this platform alone.
This covers a wide range of quirks such as Bet Builder, Parlay Boosts, Daily Enhanced Odds, Quick Parlays, Same-Game Parlays, Cash Out and a famous promotion Next Bet On Us.
As stated by Cathryn Lai, senior vice president and general manager for U.S. Digital at Scientific Games, the company’s launch with Golden Nugget in New Jersey represents a turning point for the market and a valuable milestone in regard to partnerships within the United States.
Lai believes that the next couple of months will be vital for flourishing across the U.S. and that many other casino operators will opt for the power of OpenSports, a one-of-a-kind product that truly takes the player experience to new heights.
Source:
“Golden Nugget Launches New Mobile Sportsbook in New Jersey With Scientific Games”, sgdigital.com, March 24, 2021.
Great news for the American players in New Jersey. SG offers a complete sports betting solution that easily outmatches all the rest.