Push Gaming Launches in Michigan with Exclusive BetMGM Deal

U.S. Entry Begins in Key Market with Branded and Original Content

Under the of the partnership, Michigan players using BetMGM platforms will gain access to a curated list of popular titles from Push Gaming, such as Big Bamboo and 10 Flaming Bisons. Alongside these, several games developed exclusively for BetMGM and inspired by MGM Resorts International branding—including MGM Grand Gamble, MGM Emerald Nights, and Bellagio Diamonds—are scheduled for release in the near future.

Push Gaming’s Chief Operating Officer Andy Bentley underscored the significance of this development, stating, “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”

Michigan: A Launchpad for U.S. Growth

Michigan’s thriving online gaming market, which generated $218.5 million in gross internet gaming revenue in March 2025 according to the Michigan Gaming Control Board, offers a robust foundation for Push Gaming’s U.S. expansion. High smartphone adoption rates and a tech-savvy customer base make it a strategic location for introducing new content.

“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America,” Bentley added. “By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”

BetMGM, one of the top-tier operators in the U.S. iGaming market, has already played a key role in Push Gaming’s North American journey, having previously partnered with the supplier in Ontario. This Michigan rollout further cements that relationship, setting the stage for potential multi-state growth.

BetMGM Builds on Content Strategy and Responsible Gaming

BetMGM’s Vice President of Gaming Product & Content, Oliver Bartlett, emphasized the value of the partnership: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming. We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”

As BetMGM scales up its content and market reach, the company continues to prioritize responsible gambling. Tools such as GameSense – originally developed by the British Columbia Lottery Corporation and integrated into BetMGM platforms—offer players access to resources that promote healthy gaming habits. These initiatives complement existing safety features, reinforcing BetMGM’s commitment to offering a secure and enjoyable gaming environment.

Source:

“Push Gaming launches US operations in Michigan through BetMGM partnership”, pushgaming.com, Jun 5, 2025