ESA Gaming Enters the Serbian Market Through a Collaboration with MaxBet!

ESA Gaming, the renowned games provider known for its innovation, is making another major move, thanks to which the company will further strengthen its presence in Europe and approach the top of the list of leading B2B brands in the region.

As announced, ESA makes its debut in EasySwipe™ content collection. Furthermore, players can anticipate the arrival of new slot games, adding to the excitement.

A Powerhouse in Serbia

MaxBet, one of Serbia’s largest sports betting and gaming operators, with an impressive 20% online market share, is the ideal partner for ESA’s Serbian foray. The company’s recent acquisition by Flutter Entertainment, securing a 51% share, further solidifies the operator’s position as a major player in the Serbian gaming industry.

Serbian players are in for a treat with ESA Gaming’s entrance into their market. Its portfolio goes beyond the conventional, offering a unique gaming experience with crash and mine titles that have gained immense popularity among players worldwide.

The partnership with MaxBet represents another significant move for ESA. It not only introduces Serbian players to innovative games but also expands the provider’s global footprint. Its content is now accessible in multiple countries, further solidifying its reputation as a leading games provider in the iGaming industry.

What Lies Ahead

As ESA Gaming continues to make its mark in Serbia, players can look forward to an ever-growing portfolio of exciting games and innovative features. With MaxBet’s substantial online presence and the backing of Flutter Entertainment, the partnership is poised for success in the Serbian gaming landscape.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire. MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product. Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

Source:

”ESA Gaming celebrates Serbia debut with MaxBet launch”, europeangaming.eu, October 4, 2023.