Pragmatic Play’s Entire Portfolio of Slots Made Available to Ladbrokes Coral Players

Pragmatic Play and GVC Holdings further strengthen their relationship by making the supplier’s entire portfolio of slots available to Ladbrokes. Pragmatic is one of the leading software providers for video slots, live casino and bingo.

With this deal struck, customers of Ladbrokes will gain access to video slots including John Hunter and the Aztec Treasure, Da Vinci’s Treasure and the brand’s most popular title, Wolf Gold.

This is not the first time we see Pragmatic and GVC making a deal. GVC customers have already seen the developer’s top-notch slot portfolio through bwin, PartyCasino and PartyPoker brands, and this newly signed deal only furthers strengthens the partnership between these two companies.

Representatives from Pragmatic Play see this deal as a major step in the right direction for the company and are very pleased about working with Ladbrokes.

A Word from Representatives

Yossi Barzely, Chief Business Development Officer for the supplier, said: “We are very pleased to have signed this agreement with Ladbrokes Coral, one of the world’s most respected and recognizable gaming brands.

“We have worked hard to establish our portfolio as one of the most engaging collections of products in the industry, and this deal is a major step in the right direction.”

Ladbrokes is constantly looking for new opportunities to expand their online casino offering and its latest deal makes for a valuable addition, which will enable them to keep delivering the best content to their players.

Adam Goodall, Commercial Manager at Ladbrokes Coral, said: “We are always looking for opportunities to grow our online casino offering with top quality content, and Pragmatic Play’s games will be a valuable addition and enable us to keep delivering the best content to our players.”

“We look forward to capitalizing on the opportunities this new partnership holds,” added Goodall.

The entire portfolio from Pragmatic, including video slots, bingo, live casino and other games are available via a single API.

It’s been a pretty busy last 12 months for the supplier, g a significant amount of commercial deals. A deal signed with Codere has seen the provider’s content live in Latin America. In July, the software brand distributed its content to Wplay.co and premiered in the regulated Colombian market…

…also, in July, SOFTSWISS signed a multi-product agreement with Pragmatic.

About:

Serving as a leading content provider to the iGaming industry, Pragmatic is able to offer a multi-product portfolio of innovative, regulated and mobile-friendly slots, live casino, bingo and more. Its main focus in is to design games perfect for player experience on mobile and desktop. The company delivers immersive and exciting games. The reputation of this provider is built on reliability and a long track record of rapid delivery and the ability to tailor their products according to the needs of the operators.

It is constantly evolving, g deals with some of the biggest names in the iGaming industry. Some of their partners include PokerStars, Mr Green, Kindred, William Hill, LeoVegas, Casumo, bwin, Bethard, Bettson and more.

Source:

“Pragmatic Play Live with Ladbrokes Coral”, Vlad Poptamas, europeangaming.eu, August 27, 2019.